Case study: Roombeez
From a blog to a successful home and lifestyle magazine
Services provided by Kolibri for home and lifestyle magazine Roombeez
- Concept and strategy
- Developing user-focused, creative content formats
- Editorial work, incl. copy and images
- Content SEO
- Graphics and illustrations
- Video and image production
- Portal management and entering content into the CMS
- Strategic topic planning
- Monitoring and testing content
The client: OTTO and its home and lifestyle blog Roombeez
Roombeez is OTTO’s home and lifestyle blog. Users can find content on all the latest lifestyle trends along with interior-design tips, DIY guides and decoration ideas.
The challenge: Repositioning and achieving visibility in search engines
After initially revising its blog content with a focus on search engine optimisation, in early 2018, Roombeez was on the search for a partner agency to evolve its blog in visual, strategic and editorial terms. OTTO’s goal was to reposition Roombeez as a source of interior-design expertise while also achieving high visibility in search engines. It was therefore looking for a content agency capable of identifying relevant topics and trends in the interior-design market, creating suitable content in response and conducting search engine optimisation to ensure that this content generates a consistently strong flow of organic traffic.
Challenges in a nutshell
- Boosting organic reach in the interior-design market
- Establishing crossovers with the OTTO online shop
- High publication frequency and scalability requirements
- Flawless 360° content: text, images, graphics, videos, collaborations with bloggers
- Maintaining consistently high quality and proactively optimising content formats
The solution: High-quality posts, optimised for search engines
In-house SEO editing and image SEO
Interior-design magazines depend on stylish, authentic imagery. Our editorial team therefore searches for suitable images and creates captions and alt texts for SEO purposes. In addition, we coordinate closely with our client to integrate images produced for otto.de into the Roombeez articles and to tailor posts to specific photo galleries. Working in collaboration with bloggers and in-house image and video production specialists, we also create unique, topic-specific content and produce in-house illustrations. Our editorial team archives and documents images to ensure that they are always used appropriately.
Dependable project management as a connecting link
Portal management and maintenance
Creating and supplying high-quality content is not enough in and of itself to achieve high visibility in search engine results. Kolibri therefore takes care of portal management and day-to-day operation for Roombeez. In addition to updating the page and conducting daily checks, this also includes subjecting new features to comprehensive functional checks and regular bug reporting.