Content marketing: Our extensive services, all from a single source

When it comes to content marketing, we offer:

• Strategy & goal-setting
• SEO texts
• Blog content
• Video content
• SEO training

Nowadays, SEO texts are more than just a string of keywords. Google’s aim is to provide answers to the questions posed by its users. Only when your content actually meets the needs of key user groups will your site reach the first page of Google’s search results. Here at Kolibri Online, that’s exactly what we aim to achieve.

Our highly trained Online Content team uses specialist tools to conduct research before developing a concept, creating content and then carefully fine-tuning it. In doing so, we create informative content (whether text, infographics, images or videos) that delivers real added value and facilitates a transfer of knowledge, taking all SEO factors into account (such as metadata, heading tags, internal links, anchor text and image SEO). Based on a single briefing, our international teams can produce texts for you in more than 25 languages.

Corporate blogs are an important online marketing tool and are a fixed part of many companies’ content marketing strategies – and with good reason. Editorial blog content allows companies to address their target group regularly on specific topics, thereby solidifying their expert status and bolstering their brand image. Blog articles are also an ideal way to generate high visibility in search engines and respond to potential customers’ key questions.

At Kolibri Online, we have produced high-quality blog articles for companies, agencies and associations for many years, tailoring the content precisely to their target group’s search intents. We combine up-to-date SEO expertise with editorial skill and our global network to produce blog articles in over 25 languages.

Insights into our past blog content projects:

• Otto/Roombeez case study
• comdirect case study

It’s almost impossible to imagine a world without moving images, both online and offline. The special thing about videos is the variety of sensory stimuli that the combination of image, sound and text provides. Even a short video makes it possible to tell a story, building suspense and intrigue to appeal to your target audience on an emotional level. When conceptualising and producing video content, we collaborate closely with specialised partner agencies. We never lose sight of the big picture, which allows us to combine text, image and video to produce a meaningful finished product.

For example, in a project for our customer Otto and its home and lifestyle magazine Roombeez, we developed personal ‘room stories’ and coordinated video content for a series of relevant topics. We oversaw the search for candidates to appear in the stories, provided complete project management and supervised production and editing.

In our training session on content SEO & online text content, we cover key aspects of SEO and provide an insight into the world of content SEO with the aim of promoting successful online communication. This seminar is suitable for anyone looking to improve their online content creation work, especially online content editors, translators, bloggers, marketing & communication managers and content marketing managers.

We provide these training sessions online in German and, upon request, in English.

Training objectives:

• Improve your understanding of SEO in general.
• Produce high-quality, optimised texts and meta descriptions that make a lasting contribution to a website’s success.
• Get acquainted with and practise using helpful tools to examine and implement SEO factors.
• Learn specialist terminology that will allow you to produce more effective briefings and enable you to understand and implement briefings more swiftly.
• Establish yourself as a content specialist with up-to-date SEO knowledge – and set yourself apart from the competition.

Thanks to our experienced in-house Content team and our extensive global network of freelance SEO copywriters, we have been able to combine our expert knowledge and experience in a wide range of sectors for over a decade.