Do your competitors work with influencers? How do they use Twitter? How regularly do they post on their Facebook pages? Our social media analysis provides answers to these and many other questions and is thus part of our comprehensive competition analysis. You can also get social media analysis as a single service.
Many companies believe that the more social media channels they have, the better. This can be a misconception. Social media channels should be aligned with the proper target groups and ensure an optimal user journey. Furthermore, social media channels must also be populated – preferably regularly and with relevant content. This ties up resources – mainly because social media is not a one-way channel. This means that companies should not only be senders, but also receivers – and know how to handle customer feedback and engage with followers.
Do you know what your competitors are doing on social media? If you are not sure, get in touch with us: Contact.