You know the age of your target group. You know their professions. You even know how many children they have. But do you really know what motivates them? What do their everyday lives look like? And what needs and desires do they carry with them? Our target group analysis can provide answers to these questions. Only when you find out what your potential customers really need can you develop a truly accurate strategy with which to achieve your goals.
In order to make the results of our analysis tangible for you, we use our research to create personas. We create hypothetical archetypes for users of platforms, services and products based on your goals, and imagine their personal characteristics, wishes and needs to use as practical models for the development of your real campaign. It is often easier to win over a person – and the target group he or she represents – if you first build a clear image.