Which needs do your product or service meet? What can you offer users to meet this need even more comprehensively? This is the core issue that your content marketing strategy must address. Sometimes this answer is obvious, and closely linked to your product. But most of the time, you have to look beyond your product or service to put your potential customers and their insights at the centre of your efforts. This is often difficult for companies - and this is exactly where our creative minds come into play.
In order for us to tailor a content marketing strategy specific to your requirements, our collaborative effort begins with an on-site workshop. You tell us where you are and where you want to go. Once we have defined your primary goals, we work together to create interim goals that lead in the right direction. In this way, we get to know you and your company – and find stories and added values that suit you and win over your target groups.
Once goals and KPIs have been defined, the first part of the strategy process has already been achieved. We use this as the basis when starting our research activities. Our analyses of the market, competition and social media show us where your opportunities lie and where we can start with our concept. Your content marketing concept will determine which type of content we produce, the form it will take, and through which platforms it will be presented.
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